At Seven Seas Coffee Co., I supported brand growth through a mix of influencer marketing, organic community building, and content strategy. I helped plan and execute influencer collaborations by reaching out to local Los Angeles creators and coordinating in-store visits that resulted in authentic, user-generated content for social media. In parallel, I contributed to organic marketing efforts by building relationships with neighboring businesses and local creatives, strengthening the café’s presence within the Melrose community.

I also played a key role in growing Seven Seas’ social media presence by creating consistent content that reinforced the brand’s identity, values, and visual voice. This included planning posts, capturing on-site content, and aligning messaging with the brand’s community-driven ethos. Additionally, I assisted in planning, executing, and hosting in-store events, such as coffee throwdowns and collaborations, to foster community, increase brand awareness, and drive in-person engagement.